Free Tool

How Much Are Missed Calls Costing Your Business?

The average home services business loses $300K+ per year to missed calls. Use this calculator to find your number.

1 50
5% 90%
$50 $2,000

Estimated annual revenue lost to missed calls

Based on 260 working days × 25% booking rate

Missed calls/day

Missed calls/year

Lost jobs/year

With Claudessa answering those calls:

At $9.99/mo + $0.29/call, Claudessa would cost you roughly /year to answer every one of those missed calls — potentially recovering in revenue.

That’s a return on investment.

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How the Calculator Works

The Formula

Annual Loss = Calls/Day × Miss Rate × Avg Job Value × 25% Booking Rate × 260 Days

We use 260 working days (Mon–Fri) and a conservative 25% booking rate — meaning only 1 in 4 of your missed calls would have become a paying job.

Why 40% Miss Rate?

Industry data shows home services businesses miss 60–80% of calls when techs are on-site. We default to 40% as a conservative baseline. Many businesses miss far more, especially after hours and on weekends.

The Hidden Cost

Missed calls don’t just lose one job — they lose the lifetime value of that customer. A one-time $350 plumbing call often leads to $2,000+ in repeat business over 3 years. This calculator only counts the first job.

Conservative Estimates

We deliberately undercount. We exclude weekends (when many businesses miss 100% of calls), don’t factor in referrals from captured customers, and use a low 25% booking rate. Your real losses are likely higher.

What This Looks Like for Your Trade

Based on 10 calls/day, 40% missed, 260 working days, 25% booking rate.

Trade Avg Job Missed/Year Lost Revenue Claudessa Cost
HVAC $400 1,040 $104,000 $422/yr
Plumbing $350 1,040 $91,000 $422/yr
Electrical $300 1,040 $78,000 $422/yr
General Contracting $500 1,040 $130,000 $422/yr

Claudessa cost: $9.99/mo + $0.29 × 1,040 calls = ~$422/year. Table uses 25% booking rate.

Stop Losing Money to Missed Calls

Claudessa answers every call, 24/7. Qualifies leads, books appointments, takes messages — for less than a dollar a day.

Hear Claudessa In Action See Pricing

Frequently Asked Questions

On average, $200–$500 per call depending on your trade. HVAC companies lose about $400 per missed call, plumbers $350, electricians $300. That’s just the first job — you also lose the customer’s lifetime value, which is typically 3–5x the initial call.
Studies show 60–80% when technicians are on job sites. Even with office staff, businesses typically miss 20–40% of calls during peak hours, after hours, and weekends. Our default of 40% is actually conservative.
The formula: Calls/Day × Miss Rate × Avg Job Value × 25% Booking Rate × 260 Working Days. We use a conservative 25% booking rate (1 in 4 callers would have booked) and only count weekday calls. Your real losses are likely higher.
An AI receptionist like Claudessa answers every call 24/7 — unlike voicemail, which 80% of callers hang up on. Claudessa qualifies leads, books appointments, and takes messages for $9.99/mo + $0.29/call. Hear it in action.