What percentage of calls do home services businesses miss?

Home services businesses miss calls when technicians are on job sites — put in your own numbers to see what it's costing you. Even well-staffed offices miss 20–40% of calls during peak hours, after-hours, and weekends. Every missed call is a potential customer who will call your competitor next.

How is the missed call cost calculated?

The formula is: (Calls per day × Miss rate × Average job value × Booking rate × 260 working days). We use a conservative 25% booking rate — meaning 1 in 4 missed calls would have become a paying job. Your actual booking rate may be higher, meaning you're losing even more.

How can I reduce missed calls for my business?

The most effective solution is an AI receptionist that answers every call. Claudessa Starter is $29/mo with 50 calls included, qualification, and message taking; overage is $0.29/call after the included allowance. After-Hours Plus adds 200 calls.

Free Tool

How Much Are Missed Calls Costing Your Business?

Four missed calls a day. One in four would have booked. At $350 a job, that's $91,000 a year. Use this calculator to find your number.

Select your trade for industry defaults:

Calls per day

1 50

Calls you miss

5% 90%

Average job value

$50 $2,000

Estimated annual revenue lost to missed calls

Based on 260 working days × 25% booking rate

Missed calls/day

Missed calls/year

Lost jobs/year

With Claudessa answering those calls:

At Starter $29/mo with 50 calls included; $0.29/call overage, Claudessa would cost you roughly /year to answer every one of those missed calls — potentially recovering in revenue.

That’s a return on investment.

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How the Calculator Works

The Formula

Annual Loss = Calls/Day × Miss Rate × Avg Job Value × 25% Booking Rate × 260 Days

We use 260 working days (Mon–Fri) and a conservative 25% booking rate — meaning only 1 in 4 of your missed calls would have become a paying job.

Why 40% Miss Rate?

Home services businesses miss calls when techs are on-site. We default to 40% as a conservative baseline. Many businesses miss far more, especially after hours and on weekends.

The Hidden Cost

Missed calls don’t just lose one job — they lose the lifetime value of that customer. A one-time $350 plumbing call often leads to $2,000+ in repeat business over 3 years. This calculator only counts the first job.

Conservative Estimates

We deliberately undercount. We exclude weekends (when many businesses miss 100% of calls), don’t factor in referrals from captured customers, and use a low 25% booking rate. Your real losses are likely higher.

What This Looks Like for Your Trade

Based on 10 calls/day, 40% missed, 260 working days, 25% booking rate.

Trade	Avg Job	Missed/Year	Lost Revenue	Claudessa Cost
HVAC	$400	1,040	$104,000	$476/yr
Plumbing	$350	1,040	$91,000	$476/yr
Electrical	$300	1,040	$78,000	$476/yr
General Contracting	$500	1,040	$130,000	$476/yr

HVAC

Avg Job: $400
Missed/Year: 1,040
Lost Revenue: $104,000
Claudessa Cost: $476/yr

Plumbing

Avg Job: $350
Missed/Year: 1,040
Lost Revenue: $91,000
Claudessa Cost: $476/yr

Electrical

Avg Job: $300
Missed/Year: 1,040
Lost Revenue: $78,000
Claudessa Cost: $476/yr

General Contracting

Avg Job: $500
Missed/Year: 1,040
Lost Revenue: $130,000
Claudessa Cost: $476/yr

Claudessa cost: Starter $29/mo includes 600 calls/year; 1,040 calls = ~$476/year after $0.29/call overage. Table uses 25% booking rate.

Stop Losing Money to Missed Calls

Starter answers, qualifies, and takes messages for $29/mo with 50 calls included; After-Hours Plus adds 200 included calls at $149/mo.

Call Claudessa And Hear For Yourself See Pricing

Frequently Asked Questions

What one missed call costs depends on the job behind it and how many of those jobs you would have closed. Average job values run about $400 for HVAC, $350 for plumbing, $300 for electrical and $500 for general contracting. Close one in four and a missed call is worth $75–$125 of booked work — on an HVAC job, $400 × 0.25 = $100. And if that caller would have come back, the repeat work walks with them.

Home services businesses miss calls when technicians are on job sites. Even with office staff, businesses typically miss 20–40% of calls during peak hours, after hours, and weekends. Our default of 40% is actually conservative.

The formula: Calls/Day × Miss Rate × Avg Job Value × 25% Booking Rate × 260 Working Days. We use a conservative 25% booking rate (1 in 4 callers would have booked) and only count weekday calls. Your real losses are likely higher.

Claudessa Starter answers, qualifies, and takes messages for $29/mo with 50 calls included; overage is $0.29/call after the included allowance. After-Hours Plus adds 200 calls. Call her and hear for yourself.