Free Tool

How Much Are Missed Calls Costing Your Business?

Four missed calls a day. One in four would have booked. At $350 a job, that's $91,000 a year. Use this calculator to find your number.

1 50
5% 90%
$50 $2,000

Estimated annual revenue lost to missed calls

Based on 260 working days × 25% booking rate

Missed calls/day

Missed calls/year

Lost jobs/year

With Claudessa answering those calls:

At Flex $29/mo with 50 calls included; $0.49/call overage, Claudessa would cost you roughly /year to answer every one of those missed calls — potentially recovering in revenue.

That’s a return on investment.

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How the Calculator Works

The Formula

Annual Loss = Calls/Day × Miss Rate × Avg Job Value × 25% Booking Rate × 260 Days

We use 260 working days (Mon–Fri) and a 25% booking rate — 1 in 4 of your missed calls would have become a paying job. Both are assumptions, not measurements.

Why 40% Miss Rate?

Home services businesses miss calls when techs are on-site. 40% is a starting point, not a measurement. Check last week’s call log (missed calls ÷ total calls) and move the slider to your own number.

The Hidden Cost

Missed calls can lose more than one job: a customer who books with someone else may keep calling them for years. This calculator only counts the first job.

What the Estimate Assumes

The estimate counts weekday calls only and leaves out referrals from customers you’d have won. It also treats every missed call as a lost caller, and it counts job revenue, not profit. The 25% booking rate is our assumption: if you close more or fewer than 1 in 4, your number moves in proportion.

What This Looks Like for Your Trade

Based on 10 calls/day, 40% missed, 260 working days, 25% booking rate.

HVAC

Avg Job
$400
Missed/Year
1,040
Lost Revenue
$104,000
Claudessa Cost
$564/yr

Plumbing

Avg Job
$350
Missed/Year
1,040
Lost Revenue
$91,000
Claudessa Cost
$564/yr

Electrical

Avg Job
$300
Missed/Year
1,040
Lost Revenue
$78,000
Claudessa Cost
$564/yr

General Contracting

Avg Job
$500
Missed/Year
1,040
Lost Revenue
$130,000
Claudessa Cost
$564/yr

Claudessa cost: Flex $29/mo includes 600 calls/year; 1,040 calls = ~$564/year after $0.49/call overage. Table uses 25% booking rate.

Stop Losing Money to Missed Calls

Flex answers, qualifies, and takes messages for $29/mo with 50 calls included; Volume includes 200 calls at $79/mo.

Call Claudessa And Hear For Yourself See Pricing

Frequently Asked Questions

What one missed call costs depends on the job behind it and how many of those jobs you would have closed. The calculator starts from $400 a job for HVAC, $350 for plumbing, $300 for electrical and $500 for general contracting. Those are our assumptions, not measurements, so move the Average job value slider to your own number. Close one in four and a missed call is worth $75–$125 of booked work — on an HVAC job, $400 × 0.25 = $100. And if that caller would have come back, the repeat work walks with them.
Home services businesses miss calls when technicians are on job sites. How many varies with crew size and whether anyone covers the phone, so we don’t quote a typical figure. To find yours, open last week’s call log and divide missed calls by total calls. The calculator starts at 40%; put in your own number.
The formula: Calls/Day × Miss Rate × Avg Job Value × 25% Booking Rate × 260 Working Days. The 25% booking rate (1 in 4 callers would have booked) and the weekday-only count are our assumptions, not measurements. If you close more or fewer than 1 in 4, your number moves in proportion.
Claudessa Flex answers, qualifies, and takes messages for $29/mo with 50 calls included; overage is $0.49/call after the included allowance. Volume includes 200 calls for $79/mo, then $0.29/call. Call her and hear for yourself.